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thesaunacorner

The Sauna Renaissance: Why Now Is the Best Time to Experience It

Updated: Nov 20


group holding sauna whisks outside sauna tempelli finland
Post ritual at Sauna Temppelli, Finland

Unless you’ve been hiding under a rock (or maybe just a sauna bench!), you’ve probably noticed that the UK sauna scene is really heating up. And yes, I couldn’t resist the pun! From mobile sauna trailers popping up along the South Coast to celebrity endorsements by the likes of David Baddiel and Ben Fogle, it’s clear: the sauna movement is no fleeting trend—it’s here to stay.


Sauna and cold-water immersion have become wellness buzzwords, celebrated in media and wellness circles alike. From scientific studies to glowing testimonials, the benefits of these ancient practices are undeniable. So, let’s explore: why sauna, and why now?



A Perfect Storm for Wellness

The wellness industry has experienced explosive growth over the last decade, evolving to embrace a holistic, multidimensional approach that integrates physical, mental, spiritual, and even environmental well-being. It’s no longer about ticking fitness boxes; people crave a deeper sense of balance and connection. Enter sauna: the ultimate wellness sanctuary.

We’re living in a post-pandemic world where social isolation and stress are at all-time highs. People are seeking wellness solutions that offer more than a workout or a quick fix—they’re looking for community, emotional support, and spaces to recharge their bodies and minds. Saunas embody this shift. They provide a social hub, a stress-relieving ritual, and scientifically proven health benefits that are hard to ignore.


Why Sauna Works

Sauna bathing isn’t just relaxing—it’s transformative. Research highlights numerous benefits, including:

  • Improved cardiovascular health and reduced stroke risk

  • Alleviation of chronic pain and fatigue

  • Lower risk of respiratory disease

  • Enhanced mental clarity and reduced risk of dementia

  • Better sleep and stress management

  • Social connection and a sense of well-being


Regular sauna use (3–4 times per week) is shown to maximize these benefits, and the British Sauna Society is even pushing for sauna access to be included in NHS social prescribing initiatives. This isn’t just wellness hype—it’s a cultural shift backed by science.


A Mobile Sauna Revolution

The mobile sauna movement is a beautiful response to the growing demand for accessible, authentic sauna experiences. With nearly 200 mobile operators nationwide, the UK is seeing an unprecedented sauna renaissance.


  • On the coasts: Sussex leads the pack, but Devon, Cornwall, Dorset, and even the rugged Welsh coastline are catching up fast.

  • Inland offerings: London boasts an impressive mix of luxury banyas and grassroots, non-profit sauna hubs. Community Sauna, a grassroots initiative that started in Hackney, is now spreading nationwide, offering affordable access and even NHS-backed sauna therapy for depression in East London.


These mobile and community saunas are bringing authentic hydrothermal culture to every corner of the UK, from waterfalls in Scotland to urban hubs in Bristol and Brighton.


The Sauna Corner: Your Ultimate Sauna Resource


Now is the time for sauna—and you’re in the right place to dive into it. Welcome to The Sauna Corner, where I’ll be sharing everything you need to know:

  • Best sauna practices and ceremonies

  • Tips for firing up your stove and keeping your sauna pristine

  • Reviews of must-visit saunas across the UK

  • Insights into what makes me one of the UK’s top sauna practitioners (and yes, we’ll unpack what a sauna master is, too!)


This is just the beginning. Think of it as your first step in a long—and very rewarding—sauna journey. As Muhammad Ali said, “Every marathon begins with the first step,” and I’m here to guide you through every mile.


Stay connected! Follow me on Instagram at @saunacorner and drop a comment to introduce yourself. Let’s keep the sauna conversation going—and make this the hottest (pun intended!) wellness movement yet.

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